10 Free Tips For Artist Gallery Startups
America was founded on business enterprises and an entrepreneurial spirit. For many people, it is a life long dream to own their own store, or be their own boss. However, it has become increasingly difficult to establish a small business in America; banks are more reluctant to give loans, and people no longer want to take the risk that is involved in creating a small business. This is especially true if your business plan revolves around the arts. To open and operate a new art gallery would not only take an independent spirit, but a savvy marketing blueprint that would help the business prosper. It is said that the average small business either succeeds or fails within two years. Businesses that involve the arts have an even shorter span of possible success. If you love the arts and are thinking about opening your own gallery, then here is a list of things to consider.
1. Finding the right building for your art gallery is imperative. The building depends on the type of art you plan on showcasing. Is it a hip, cutting-edge vibe? Or are you displaying nautical landscapes?
2. Who are the artists? Once again, the artists and space go hand in hand.
3. Promotion. Get the word out, and people through the door.
4. Use social networking to advertise. Why? It is free.
5. Keep the staff small, but hire people who are educated about and love art.
6. Anything that you can do yourself, do it. This includes decorating, lighting, and framing.
7. Expand and use the space for other things: a Dj or a wine tasting on Friday night.
8. Be involved in your community. This brings business.
9. Have new openings once a month to keep it fresh.
10. Always be open to new ideas.