What do you do when the paintings are painted and the sculptures are sculpted? It is time to promote the artwork. Where to start though is a question that can leave most people feeling overwhelmed. Of course handing out flyers and advertising in the paper is a place to start, but it is not always the most effective.
Fun, creative ideas for marketing will draw in larger crowds and allow you to enjoy yourself, rather then being bored. Consider having some local businesses showcase your artwork. Hanging a painting in a coffee shop is a basic way to start. To add some fun to this you can leave an idea box under the painting. Offer a door prize, only to be given to actual attendees of your galleries big night, to the people who submit the most creative ideas about what is going on in the painting. Working in conjunction with another local business is a great way to build public relationships and showcase your stuff at the same time.
Hosting fun events at your gallery can also draw in large crowds. It can be more profitable to advertise a dinner party, a masquerade, or a 1950′s flappers night hosted by you, then to simply pay for a business listing.